Find Your Constant Clarity. This is the unfiltered truth about resilience, leadership, and building a life of impact.
Cut through the noise. Every Monday, my 3-Minute Constant Clarity Newsletter delivers focused insights on leadership, fitness, and mastering stress.
Join to become the least stressed and most resilient person in the room – equipped with practical tools for real change.
Explore all past editions here.
Read Articles
Tune in for unfiltered discussions and practical strategies designed for real-world application in personal growth and performance.
Join Murphy Alex and future guests for thought-provoking conversations that challenge conventional thinking and inspire action.
Listen now on Apple Podcasts or Spotify.
Listen on Spotify
In a world filled with noise, where narratives can be easily shaped by others, this is my space to share my journey, my work, and my principles directly with you. I'm Murphy Alex. You might know fragments – perhaps an image from the Gothenburg riots where I intervened, a mention of a demanding fitness challenge, or whispers of the behind-the-scenes challenges faced by a private entrepreneur striving to build impactful ventures in Sweden. Here, I offer the complete picture, grounded in action, not just words.
My life's work isn't about seeking applause; it's about building tangible value and fostering genuine human development. This drive is encapsulated by two core philosophies: "Constant Clarity" – maintaining focus on what I can control amidst chaos – and "JUST GET IT DONE" – the relentless commitment to turning adversity into action. For two decades, whether coaching fitness, developing leaders, or innovating with technology, my focus has remained steadfast: deliver results that empower others, quietly and consistently.
This commitment manifests through initiatives like IPRESTANDA, my AI tech company dedicated to scaling human
development for fitness and wellness providers; The LION ETHOS
framework itself, a system I use to coach current and future leaders towards peak resilience; the School of
The LION ETHOS 
, mentoring young people;
TLE Fitness Lab 
, providing transformative fitness programs; and Kindness is
King 
, promoting anonymous acts of value. The LION ETHOS (Clarity,
Simplicity, System, Consistency, Accountability, Compound) isn't abstract theory; it's a structured,
data-driven system for sustainable improvement, shared openly in my podcast and book.
This path hasn't been without significant personal challenges, including loss and financial hardship. These experiences haven't defined me, but they have forged my resolve and my commitment to self-funding projects that deliver real value – like the 21-Day Fitness Transformation Challenge (because fitness *is* a human right) and the Young Leadership programme, funded by 25% of my earnings. My background spans software engineering (Leicester & Newcastle Uni) to over a decade in coaching, now leading IPRESTANDA's AI vision. My daily routine – rigorous work, nature, reflection – is fundamental to maintaining the focus required. What you encounter on X (@TheMurphyAlex) or Medium reflects this: direct, honest, and focused on impact.
My mission is ambitious but clear: empower millions globally to live stronger, more resilient lives by 2036, starting right here, expanding nationally, and then beyond. I intentionally avoid the media circus, preferring to build systems that create lasting change. This website serves as the anchor point for my authentic story and work – a place for constant clarity. If you believe in forging resilience, developing purposeful leadership, and cutting through the noise to find truth, I invite you to explore further. Listen to the podcast, read the articles, and perhaps share this with those who seek genuine transformation.